Today’s Camp Marketing Tip: Increase Your Social Media and Blog Traffic with Invitations and RSVP’s to Open Houses and Reunions.

Now is the time of year when camp reunions become the next big event to plan for during the slow season. Of course the concept of “slow season” for camp directors is really just a myth, since this is the most important time of year to make sure that the bunks are filled for the upcoming summer.

While traditional snail mail invitations for open houses and reunions are certainly traditional, they don’t serve any other purpose than to draw attention to the event. These days, every action needs to serve a dual purpose in order to be a justifiable use of our precious time. Why not use this opportunity to set up an event post on Facebook, which links to more information and the ability to RSVP on your Blog in the comments section?

Of course, you can still send out your invitations via traditional methods such as email and USPS, but the call to action must be web-based and offer interaction. Once the event is over, continue to use the momentum of the previous interactions to drive web traffic to the pictures and videos that were shot.

For more information about blogging for camp websites, social media contests for camps, and other effective ways to market your camp to parents, please visit or call 914.788.1555 for a free consultation.


Let’s face it. It is not an easy task to come up with captivating content for your social media posts on a regular basis. Since the idea behind utilizing social media as a marketing tool is to connect with your fans on a more personal level, then it might be time to start making those posts more personal.

Celebrating the personal achievements of your staff members shows that you care about people in general. Caring about people shows that you can do a great job giving children the best experiences of their lives. A big part of the summer camp experience is about peace of mind for the parents that their children will be in very good hands.

Have a 15 minute staff meeting in the beginning of the week to talk about any graduations, anniversaries, birthdays, or any other events/achievements that the members are excited or proud of. You will most likely be able to get 5-10 good post ideas from this quick conversation, and it brings the staff together at the same time.